Rashmika appointed national ambassador for cyber security after deepfake video row

Rashmika Mandanna has been named National Ambassador for Cyber Safety, spearheading a campaign to raise awareness about cyber threats.

Actor Rashmika Mandanna has been appointed the National Ambassador for Promoting Cyber Safety by the Indian Cybercrime Coordination Centre (I4C) under the Ministry of Home Affairs. The Animal actor will spearhead a nationwide campaign aimed at raising awareness about cyber threats and promoting online safety.

The actor shared a video to announce that she has been appointed the brand ambassador of I4C. "Let’s unite to build a safer cyberspace for ourselves and future generations. I want to bring awareness and protect as many of you as possible from cybercrimes so as I take on the role of brand ambassador for I4C," she wrote.

• Rashmika Mandanna has been named National Ambassador for Cyber Safety
• I4C appointed her to lead an awareness campaign on cyber threats
• Her experience as a cybercrime victim adds credibility to the campaign.

CMF by Nothing:

Rashmika has partnered with CMF by Nothing, a sub-brand of the London-based technology company Nothing. In the "Wonderful by Design" campaign, she explores a secret CMF Lab, highlighting the brand's innovative approach to product development. The campaign features the CMF Phone 1, CMF Watch Pro 2, and CMF Buds Pro 2, emphasizing design-led innovation and functionality. Rashmika's dynamic personality aligns with CMF's philosophy of creating beautiful, functional, and thoughtful devices that enhance everyday experiences.

Cetaphil:

Cetaphil has appointed Rashmika as the brand ambassador for its Bright Healthy Radiance (BHR) range. The partnership encourages individuals to embrace their natural beauty and self-confidence, promoting positivity while offering effective skincare solutions for sensitive skin. Rashmika's genuine positivity and vibrancy align with the brand's ethos of celebrating natural beauty.

Bewakoof:

Fashion brand Bewakoof has onboarded Rashmika as its brand ambassador to strengthen its presence in the women's casual and expression-wear category. The collaboration aims to resonate with Gen-Z and Millennial women consumers, offering trendy and fashionable styles. Rashmika's involvement is expected to enhance the brand's image and appeal to a broader audience.

Epson India:

Epson India has appointed Rashmika as the brand ambassador for its EcoTank printers. These printers utilize Heat-Free Technology, offering sustainable and cost-effective printing solutions. Rashmika's association aims to raise awareness about the environmental benefits and affordability of Epson's products. Her endorsement highlights the brand's commitment to efficient, compact, and precise innovation.

Conclusion:

Rashmika Mandanna's diverse brand associations reflect her versatility and influence across various sectors, including technology, fashion, skincare, and digital safety. Her collaborations with CMF by Nothing, Epson India, Bewakoof, Cetaphil, and I4C underscore her commitment to promoting innovation, sustainability, and positive societal change. Through these partnerships, Rashmika continues to inspire and connect with audiences across India.